Intention Boutique

We personally hand select quality clothing, hand bags, jewelry, footwear and accessory lines to compliment every size, shape, and personality.  

"I love this store! Nothing compares to it, even in the Madison area where I live!!

Kristin S.

"Great customer service, and a variety of options to find for any occasion! Always pleased with what I have found when I leave Intention!"

Paige S.

About Us

Annette Schisel


It all started when I walked into Ramonas years ago to look for something special that I could wear for my mom’s funeral. The rest was history. I eventually worked for Ramona for over eight years and knew one day this is what I wanted, my own boutique right here in my hometown. Something that brings joy and excitement for women of all ages and personalities. 

“We’re all born beautiful, then for some reason for some of us that changes.  Intention Boutique’s Aim, Purpose, and Goal is to remind each and every one of you no matter your size, shape, color, or personality, you are beautiful always” 🤍


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2710 Custer Street, Manitowoc, WI 54220

Store Hours